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A customer in Boise told me my 14 day onboarding email chain was the reason she almost quit, so I cut it to 3
She said getting 9 emails from us before her first login felt like homework, not help, so I killed 11 of them and our activation rate went from 34% to 51% in 6 weeks, has anyone else found that less upfront contact actually gets new accounts moving faster?
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diana_west2713d ago
My buddy cut his too, worked the same way.
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