A vendor casually dropped a churn stat that reframed my pricing

I was at a small biz meetup in Portland last month and this SaaS guy mentioned that cutting his lowest tier raised retention by 18 percent because the cheap plan was attracting the wrong customers. It made me rethink my own tree care packages, since my budget option was bringing in folks who never booked repeat work. Have you ever trimmed a low end offer and seen your actual client quality spike?

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1 Comment

young.kim1mo ago

Wait, 18 percent just from cutting a cheap plan? That math seems too clean.