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I don't buy the 'always scale fast' advice after my own mess
Last year I was sitting in my home office in Tulsa, watching my ecommerce store hit $5,000 in monthly sales for the first time. Every podcast and forum post told me to pour money into ads and hire three new people immediately. So I did. I spent $2,000 on Facebook ads and brought on a part-time assistant. Within two weeks, my ad returns tanked and my assistant had nothing to do because I hadn't set up proper systems. I ended up losing $1,200 and had to let the assistant go after just a month. The moment things went wrong was when I realized I was trying to grow on borrowed enthusiasm instead of solid processes. Has anyone else had a bad experience following that 'scale or die' mentality?
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hannah_perry1mo ago
price.gavin nailed it with the systems thing. Maybe the real move is figuring out what one thing actually works and doubling down there before trying to build an empire overnight.
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price.gavin1mo ago
Read an article from a guy who runs a SaaS company where he talked about "scaling your systems before your sales." Stuck with me because it makes so much sense in hindsight. You were basically trying to build the second floor of a house on top of a foundation that wasn't even dry yet. The assistant thing especially stings because it's not their fault you had no workflow for them to slot into. Most of these gurus selling the "scale now" message never had to dig themselves out of a hole from moving too fast.
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