I finally stopped chasing vanity metrics and my pipeline got real

For about 8 months last year I was obsessed with Instagram followers and email open rates. My numbers looked great on paper, but my actual closed deals were flat. Then I ran a simple audit and found that only 3 out of my last 21 clients even came from social media. The rest came from referrals and a niche Facebook group where I answer tax prep questions for realtors. I changed my weekly goal from 'post 5 times' to 'have 3 real conversations with potential referrers.' Last quarter I closed two deals worth $14,000 total from those chats alone. Has anyone else dumped their content calendar and gone back to just talking to people? What did you replace it with?

2 comments

2 Comments

jennifer_jenkins1mo ago

Yooo, that audit is the real move, most folks never track where leads actually come from!

julia_anderson1mo ago

Ugh, ain't that the truth, same deal with figuring out which friends actually show up when you need them versus just liking your posts.