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Pro tip: I just read that 60% of small businesses don't track their customer acquisition cost at all.
Found this stat in a report from the Small Business Administration's website last night. That seems like a huge blind spot for trying to grow, but maybe some folks think it's too much work for a small team. Do you track your CAC, or do you think other numbers are more important to watch first?
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masongonzalez5d agoMost Upvoted
That "huge blind spot" seems a bit dramatic if you're just trying to keep the lights on first.
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patricialee5d ago
Feel like I'm in that 60%... I tried tracking it once and got lost in my own spreadsheet. Maybe you need to know your numbers before you can even figure out which numbers to know.
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miles_young595d ago
Wow, that stat is wild but it makes sense. The real problem is that CAC only matters if you know what a customer is actually worth to you. If you don't track customer lifetime value first, your CAC number is just a random cost with no context. You could have a low CAC but still go broke if those customers leave after one purchase.
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