Realized I was spending $400 a month on ads for the wrong keywords after a customer told me she found me through a typo in my URL

She typed 'roofingrepair' instead of 'roofrepair' and landed on my site anyway, so I checked my analytics and 60% of my traffic was coming from misspelled terms I never bid on.

3 comments

3 Comments

black.jake1mo ago

Your math is a little off though. If 60% of traffic is from typos you didn't bid on, that means you're paying for ads that drive 40% of your visitors while the other 60% are free. Maybe the real problem is you're spending on the wrong terms entirely, not just missing a few.

rubysingh1mo ago

Alright, I gotta push back on that. You're framing those typo visitors as "free" but that's just not how ad platforms work. If 60% of your traffic is accidental, those people bounce in seconds and Google still serves your ad as a match. It doesn't matter if you didn't bid on the exact misspelling, the platform lumps it in and charges you for the clicks that happen. I've run enough campaigns to know that even broad match can eat your budget on junk terms like "roofingrepair" without you ever adding them as keywords. The real cost is the missed opportunity, because every dollar spent on a typo is a dollar that didn't go to someone actually searching for your service. So no, it's not free traffic, it's wasted money disguised as numbers.

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the_miles1mo ago

Gotta love spending $400 a month to realize your real traffic is just people who can't spell. Maybe start bidding on 'roofingrepair' and see if you double down on the irony.