The one comment that killed our whole pricing strategy

Last quarter we had a $2,400 consulting package that nobody was buying. I thought it was a marketing problem, so I kept tweaking the ads. Then a client who did sign up casually said 'your proposal sounds like every other agency, why should I pay double?' That hit me hard. I spent a week rewording our entire offer around specific outcomes instead of deliverables, cut the price to $1,800, and we closed three deals in the next 30 days. Has anyone else had a single piece of feedback that forced a total rebuild of how they package services?

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