A user told me our app's signup flow was a 'wall of text'

We launched a beta for our Calgary based budgeting app, and a test user from Vancouver said the onboarding felt like reading a legal document. They were right, we had 12 screens of terms and explanations before you could even see the main dashboard. We cut it down to 3 key screens with just the basics, and our completion rate went from 40% to 75% in a week. Has anyone else had to totally rework a core process after one piece of blunt feedback?

3 comments

3 Comments

the_kim1mo ago

I used to love long forms, but wow, that's a huge difference!

claire_gibson1mo ago

Tell me about it. I switched to short form a while back and can't go back. My brain just gets bored now. It feels like everything is padded out for no reason. You get the whole point in the first minute.

coleman.gray1mo ago

Padded out" stuff lets you actually sit with a thought, though... @the_kim gets how deep that can go.