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I was at a coffee shop yesterday and heard a guy tell his friend 'just buy a new one, it's cheaper than fixing it' about a laptop with a bad screen
It was a 2 year old gaming laptop, and the guy was saying a screen replacement would cost maybe $300. He was telling his friend to just get a new $800 model instead. It made me think about how we explain value to customers. Do you find yourself having to really break down the cost vs. longevity math for people more often now? Like, explaining that a $300 fix on a $1200 machine you already own is usually better than a new $800 machine that might have cheaper parts. How do you guys handle that talk?
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wesley_adams24d ago
My buddy did this with his phone last week. He was ready to toss a perfectly good two year old model because the battery was shot. I had to sit him down and show him the repair was eighty bucks versus a new phone payment plan for two years. The math just doesn't click for some folks until you write it out. They see the big new price and forget they already paid the big price for the old one.
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