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Found out the average gallery only looks at an image for 3 seconds before swiping
Read it in an artist survey last week and now I'm completely rethinking how I lay out my portfolio pieces, has anyone else changed their whole presentation style after seeing numbers like that?
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rubysingh1mo ago
Made the same switch two years ago after seeing similar numbers. Put your absolute strongest piece first and your second strongest right after that. Cut the fluff pieces that take time to understand, nobody has patience for those anymore. I started using thumbnails with clear contrast so the main subject pops even on a tiny screen. Also swapped out my wall text descriptions for just the title and medium, keeps the focus on the actual work. Treat each portfolio page like a billboard on a highway, you have about three seconds to catch their eye.
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dixon.iris1mo agoTop Commenter
Tbh the thumbnail contrast thing was a game changer for me too. I used to cram three images into one thumbnail thinking it showed range but really it just looked like static noise on a phone screen. Now I crop super tight and bump up the saturation just a tick so the work reads from across the room. Also stopped putting my bio or price list anywhere near the first five pieces. Letting the work breathe without extra noise has definitely helped my average view time go up.
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robert_bell1mo ago
So basically we're all competing with a cat video someone's thumb is already hovering over. Guess I'll start slapping a high-contrast thumbnail on everything and hope my art hits like a sugar rush. Maybe I'll also add a fake "You won't believe what happens next" caption just to test the algorithm.
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