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Can we talk about how A/B testing saved my email open rates?
Last month I was at a marketing meetup in Denver and this guy who runs a local coffee chain was talking about his email strategy. He told me he tests everything, even the time of day he sends. I figured I had my email game down pretty well already, but I decided to try A/B testing subject lines on my next campaign. I tested two subject lines on just 500 subscribers and one got a 32% open rate while the other only got 18%. That was a huge difference that I never would have known about without testing. Now I run A/B tests on every single campaign before I send it to my full list. Has anyone else had a similar jump in results after using A/B testing?
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pat_fisher2419d ago
I test subject lines too, it's crazy how much of a difference just switching a few words can make...
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Wow that's a massive difference! I always figured subject lines mattered but a 14% gap is wild to me. Guess I need to stop being lazy and actually test things.
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theagibson18d ago
My plumber told me the same thing about checking every joint before sealing the wall.
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