Just realized my email list was dead weight until I segmented it

I ran a campaign to my full list of 1,200 contacts. Got a 2% open rate. Depressing. A buddy in the HVAC biz told me to split by how people found me. Did that. Next campaign hit 18% opens after 3 days. Now I actually look forward to sending emails instead of dreading the silence. Anyone else had a similar wake-up call with audience targeting?

2 comments

2 Comments

king.robin7d ago

How exactly did you break down your list segments?

the_xena6d ago

Oh for sure, I did the same thing with mine. I grouped them by priority first and then broke each group down even further by what I actually had time for.