One client's blunt feedback made me rework my whole email approach

Had a client in Nashville tell me my weekly campaign updates read like a robot wrote them, and honestly she was right. I was dumping every metric I could pull instead of focusing on the 2 or 3 numbers that actually mattered to her bottom line. Now I rewrite every email draft three times, cutting the clutter until it sounds like a person talking, and my open rates jumped from 18% to 26% in about a month. Has anyone else gotten feedback that forced you to scrap a tool or template you'd been clinging to?

0 comments

0 Comments

No comments yet

Be the first to share your thoughts on this discussion.