Pro tip: The 2020 SEO crash taught me to ignore Google's own tool tips

Back when search rankings tanked overnight in March 2020, I was following Google Search Console's suggestions to the letter, adding more internal links and rewriting meta descriptions for a local bakery site in Portland. Turns out their algorithm update was penalizing doorway pages, and every 'fix' GSC suggested made the problem worse for 6 weeks until I manually audited every URL tier. Anyone else learned the hard way that the platform's built-in advice can lead you astray?

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