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Seeing a 40% CTR jump after I switched my meta descriptions to questions
I've been stuck at around 2% CTR for months on my client's home repair blog in Columbus. Last Tuesday I rewrote all the meta descriptions to start with a question, like 'Water stain on your ceiling?' instead of the usual keyword stuff. In 6 days, Google Search Console shows CTR climbed to 2.8%, which felt huge for such a small tweak. Has anyone else tried the question format and seen a similar bump, or was it just luck? I'm wondering if I should test this on my other sites too.
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the_christopher3mo ago
My buddy tried it on his roofing site and got 3.1% CTR. Could be luck, but he's keeping it.
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