Switched from Mailchimp to a cheaper email tool 6 months ago

I was paying $89 a month for Mailchimp with only 2,000 subscribers, which felt ridiculous for a small pest control business. Now I'm using MailerLite at $15 and honestly the open rates are the same, maybe better. Anyone else ditch the expensive tools for something simpler?

3 comments

3 Comments

the_amy17d ago

MailerLite is a solid choice for keeping costs down without losing delivery quality. Just watch your list hygiene though, those cheap tools sometimes get stricter about bounces and complaints. A clean list with engaged subscribers matters way more than which provider you're paying.

jennifer20416d ago

Wait, do you think cheaper tools hit spam folders more often or is that just something people say to justify the higher price?

the_richard12d ago

Oh man, I mean is it really that serious? Idk, I feel like people overthink this spam folder stuff way too much.