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Vent: client's 'quick fix' for meta descriptions ate 14 hours of my week
Last Tuesday a client insisted I bulk update 400 meta descriptions using a free AI tool they found. I warned them the output would be generic, but they said 'just run it and we'll fix the bad ones later.' Fourteen hours later I was still manually rewriting 300 of those because the tool ignored character limits and keyword context. The kicker? They then blamed me for the dip in organic CTR and asked why I didn't catch it sooner. Now I have to add a clause to my contract about third-party tool approval before I touch anything. Any other freelancers dealt with this kind of 'trust me, I saw it on LinkedIn' pushback? I need a better way to say no without losing the account.
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lucasschmidt1mo ago
Wait, did the client actually approve the AI output before you pushed it live, or did you just run it and publish based on their earlier green light? Because if they said "just run it" but never signed off on the final version, that's a bad spot to be in. But here's the thing, even if they told you to use the tool, you still made the call to put those descriptions on the site. The contract clause is smart, but you might also want to add a step where you show them a sample of what the AI produces before you touch all 400. That way you're not the one stuck fixing their bad idea, you're just pointing out the problem politely. And honestly, a dip in CTR after a meta change is pretty predictable, so having a quick before and after report ready might shut down the blame game next time. You're right to push back, but next time, make them own the tool choice by seeing a few previews first.
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