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I was at a cafe and heard a bride say she picked her florist because of a specific Instagram video
She was telling her friend she chose a florist in Austin who posted a 30-second clip showing how they wire a delicate ranunculus stem without breaking it. It made her feel like she could trust their skill. I realized I mostly post finished bouquets, but maybe showing a bit of the messy, tricky work behind the scenes builds more connection. Do you guys ever post short clips of the actual arranging process?
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miles_fisher6mo ago
The Austin bride story reminds me of a study where people paid more for a chair after seeing a video of the woodworking. It taps into the "IKEA effect" where we value things more if we see the effort. Your perfect final bouquet is just a pretty picture, but a clip of you fixing a broken stem is a mini drama with you as the skilled hero. That's the connection people actually pay for.
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clark.morgan6mo ago
My local bakery started posting videos of them laminating croissant dough, and their weekend line doubled. That bride's story fits a pattern I see now. People don't just buy a finished thing, they buy the proof of care that went into it. A short clip of the tricky work shows your skill better than any perfect final photo could. It turns a product into a story about how it's made.
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