Update: I thought the 'flower subscription' model was a fad for big cities, but my shop in Springfield tried it

I was sure people here wouldn't pay for weekly flowers, but we launched a $35/month local delivery plan six months ago. Now it's 20% of our income and we have a waiting list. What convinced you to try something you doubted, or what new idea flopped at your place?

3 comments

3 Comments

wendy6285d ago

My own "genius" ideas usually flop, so kudos @ellis.leo!

ellis.leo5d ago

That's actually awesome to hear. Good on you for giving it a shot. Always feels great when a risk pays off like that.

grace_campbell5d ago

Honestly that "waiting list" part is the real story. People get tired of the same old stuff and want a little treat to look forward to. Your idea worked because it turned flowers from a gift into a regular small joy.