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Update: How copying my local farmers market boosted my online sales
The vendors here stopped using glossy brochures. Now they post photos and stories about their produce. I applied this to my e-commerce site. Added behind-the-scenes pics and short tales. Customer trust and repeat orders have gone up.
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laura_ward1mo ago
What gets me is how being at a real market forces that honesty. You're right there with the dirt on your carrots, you can't fake it. Maybe that's the real thing we're copying, not just the photos, but that feeling of having nowhere to hide.
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thomask221mo ago
Why are we all so bad at taking our own advice? That farmers market trick seems so obvious once you see it, but I'd totally overlook it. Guess I'm adding "copy the vegetable guys" to my to-do list now.
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thomasnelson1mo ago
What if it's not that we're bad at taking our own advice, but that giving it is just easier? When it's for someone else, the answer seems simple because we're not stuck in their mess... but in our own lives, every choice feels tangled up. I can tell my buddy to quit his awful job, no problem, but I'll stay at mine for years making excuses. Maybe that farmers market trick works because it's someone else's simple fix, not our own complicated problem.
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