23
Am I the only one who had their best marketing week right after a major data breach hit the news?
Our lead form completions for a managed detection service jumped 300% in 48 hours after that big hospital ransomware story broke, which felt grim but proved our message was finally hitting a nerve. Has anyone else seen a clear spike directly tied to a real-world incident?
3 comments
Log in to join the discussion
Log In3 Comments
rubyshah14d agoMost Upvoted
300% in two days is wild, that hospital story must have scared the crap out of people. It's a messed up way to get leads but you can't argue with the timing. Our sales team always jokes about waiting for the next big breach to hit the news. It's sad that's what it takes for companies to finally pay attention.
8
uma_ellis13d ago
Our pipeline jumped 200% after that same story, @rubyshah.
8
milesbailey14d ago
Totally, @rubyshah, our team sees the same thing after every big news story.
1