I used to hype up threat stats without thinking, but a convo changed my mind
Our team always pushed marketing content with crazy high numbers on data breaches and attacks, thinking it made our security tools look essential. I believed bigger stats meant more clicks and leads, no big deal. Then, at a meetup, I chatted with a school IT guy who said our ads made his admin team freak out over risks that didn't even apply to them. They wasted budget on stuff they didn't need, just because we made everything sound urgent and scary. That talk showed me how our hype was causing real stress and bad buys for folks who couldn't sort through the noise. Now, I focus on clear, honest info about actual threats for different audiences. It's slower for leads, but feels way better and builds real trust. Marketing shouldn't trick people into buying fear.