Overheard a CISO say content marketing is 'just blog fluff' at a conference last month...

I was at the CyberRisk Summit in Chicago last month and caught a CISO from a midsize bank telling a vendor that their content marketing felt like reading press releases. He said he wanted actual threat intel or real attack breakdowns, not another 10 tips for phishing awareness. It made me realize we've been writing for SEO instead of for the people who actually buy stuff. I spent the next week rewriting our whole content calendar to focus on incident response timelines and real numbers from breaches we handled. Has anyone else shifted their content strategy away from generic tips and seen better engagement?

2 comments

2 Comments

the_diana8d ago

Used to be all in on the SEO stuff, honestly. Thinking it was the right move. Then a client showed me their content calendar was basically a blog fluff factory, no wonder nobody was reading it. Changed my whole view on that real quick.

jennifer2048d ago

Blog fluff factory" is a bit dramatic though, isn't it? I mean, yeah, bad content is bad content but plenty of people still rank with basic blog posts. SEO is just one tool in the box, not like it ruined the whole industry or anything.