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Had a weird moment with a potential customer at a trade show in Austin last month
I was at a big security conference in Austin last month, and a guy came to our booth. He asked me to explain our threat detection platform in one sentence. I gave my usual pitch, but he just shook his head and said, 'That's what the other ten booths said.' It made me realize our messaging was way too generic. We spent the next three days listening to what people actually asked about instead of just talking. How do you make your product's core value stand out in a crowded room full of similar vendors?
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jake98610d ago
Honestly that story hits home. Tbh we had a booth next to a company with basically the same software at a show last year. Ngl it was awkward when people would ask us the difference. We stopped listing features and just started asking them about their worst pain point that week. The answer was always way more specific than our brochure. So now we just lead with that one question. It cuts through the noise better than any slogan.
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josepha3210d ago
Exactly. That question is a total game changer.
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bettyroberts9d ago
Reminds me of when we ditched our whole sales script for one good question lol.
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