I'm tired of seeing the same old 'we stop threats' tagline on every vendor site

I mean, I looked at five different endpoint security companies in Boston last week and four of them had some version of 'stopping advanced threats' as their main message. It's lazy and tells me nothing about what they actually do. If your whole brand is just generic fear, you're not building trust, you're just adding to the noise. What's a cybersecurity company you've seen that actually explains their tech in plain English?

3 comments

3 Comments

grantw322mo ago

Totally get it! I just started skipping to the technical blog posts, like @janarivera said, it cuts through the empty talk fast.

jennifer2042mo ago

Remember when every car ad said "luxury and performance"? Same energy. Makes you want to ask for a spec sheet instead of the brochure.

janarivera2mo ago

Honestly it's like every mattress ad saying they give you better sleep, just empty words now.