kellyjones•2mo agoProlific Poster

My team's split on whether to highlight our product's carbon footprint in the next campaign.

Eco claims in security ads seem fluffy compared to hard performance stats, change my mind.

3 comments

3 Comments

Faced a similar split in my team when we launched our cloud service. We all loved the green angle but freaked out it would seem like fluff next to hard numbers like uptime. So we got creative and tied carbon footprint to cost savings in our ads. Like, we ran a case study showing how our efficient servers cut power use by 30%, lowering bills and emissions. Turns out, when you frame eco benefits as smart business, it sticks. Changed my mind on this, honestly, because the data showed clients responded to both messages.

the_viola2mo ago

Used to think it was just fluff too, but showing the cash savings really does make people listen.

leo_fisher2mo ago

Smart move linking it to the money.