16
Pro tip: That overhyped webinar metric is probably lying to you
I was at a vendor event in Austin last spring and watched a presenter brag about 1,200 webinar signups. But when I asked how many actually showed up, it was 87 people. I figured out that chasing vanity metrics like raw registrations was wasting our budget on flashy ads that attracted tire-kickers, not buyers. Has anyone else shifted focus to post-webinar sales conversations instead of just counting the signup number?
3 comments