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The false urgency in threat intel marketing is hurting us all

I was at a vendor webinar last week and the speaker kept saying if you don't buy their feed within 30 days, you're basically inviting a breach. That rubbed me wrong. Most SMBs I work with don't need real-time IOC feeds, they need solid patching and basic email filtering. Pushing that fear into marketing just makes buyers numb to actual warnings. Has anyone else noticed the panic-driven copy getting worse in the last year or so?
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wright.richard
Did that analyst from Unit 42 say the same thing at Black Hat?
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