Thought that free "compliance checklist" webinar was a lead gen trap, then the guy spent 40 minutes on actual FedRAMP language | Cybersecurity Marketing - Babble Community
Thought that free "compliance checklist" webinar was a lead gen trap, then the guy spent 40 minutes on actual FedRAMP language
Signed up for a 1pm webinar from some vendor I'd never heard of in Austin just to see how bad the pitch would be, and he never once pulled up a demo slide. The whole thing was him walking through how to write a security page that maps to what buyers actually ask for, with real examples from 3 customer calls. Has anyone else sat through one of these that turned out to be useful instead of a 45 minute ad?
Had the same low hopes going into a webinar last year and ended up taking actual notes, which I never do. The good ones skip the sales stuff and just show you what works, and buyers can tell the difference. Signing up for a few more of these now feels worth the hour.